Archive for the 2020 Category

Who’s Rockin’ Rococo?!

Posted in 2020 with tags , , , , , , , , , , , , , , , , , , , , on December 15, 2020 by vicerra
Artistas of Vicerra

The holidays are just around the corner, and things are busy with the House of Vicerra. Stefania P. and I are consistently creating and finding products inspired by the exuberant glitz and glamour of the 1600’s. A time where rich hues, curvaceous designs and golden décor ruled. The signs of wealth and success were seen not only in clothing but one’s home. Like the aristocrats and royalty of the Baroque era, our abode has become our sanctuary and place of luxury. This is especially important during a time of lockdowns and restrictions. Our personal environment has become our world just like the royal courts of the past. We have become the king or queen of our domain, so why not make it a bit more luxurious? Add luxe throw cushions that a dramatic flair to your living space or a cushy blanket to snuggle in when watching Netflix.

This ornate and extravagant style movement extended to one’s clothes. The garments were important pieces that were dressy enough to conduct liaisons with foreign powers, as well as appropriate enough for strolls in the royal garden. Very similar to todays Zoom meetings while working at home and the quick essentials run. The clothing of the Baroque era had to be versatile to work in all aspects of court life. Clothing of today has the same function. We don’t have to sacrifice fashion for function because the royals certainly did not! Looking for artistic athleisure fashion that is perfect for that business meeting, chillin’ at home or a night out? Check out our Azzurra Skater Dress? Wear it with your favorite blazer or moto jacket. Why not pair it with a pair of Azzurra Platform Heels, Mask or Tote? Stylish and super comfortable.

At House of Vicerra, we wanted to know the style influencers of the Baroque Era. The names that continuously popped up during our research was the king and queen of France, Louis XIV and Marie Antoinette.

Louis XIV and his influence on taste and fashion in Baroque France

Louis XIV also called the Sun King was the most powerful masculine figure of this era. A great patron of the arts, he influenced the styles and fashions during his reign. What he is best known for is architectural ambitions, especially the House of Versailles an extravagant showcase of France’s wealth, and taste. He adorned his country estate with art from the best artists of his time. He made France the leader of taste and technology through his aggressive economic plans. Louis XIV stimulated the economy by creating a domestic luxury goods market that competed with the tastemaker of the time, Spain. He organized and endorsed professional and strictly regulated guilds that produced textiles, and luxury goods to compete with the world market. Louis XIV’s economic stimulus plan was to prevent any international imports if it could be made in France. He enforced a strict code of dress and etiquette to ensure a continuous wealthy local market. He enlisted local artisans to create fashion plates to advertise French fashion and goods to an affluent international audience. His ideas made France the top authority of taste and style.

The Sun King: Louis XIV

King Louis’ wardrobe evoke the splendor and unparalleled luxury of his court. He dictated that fashion change the seasons, and it was reflected on the fashion plates where his likeness was always a feature. Traditional skills like artificial flower making, fans and etc. are still used today. The Sun King’s high end fashion and textile industry continues to bring fame and fortune to France. He brought the country to the forefront of the haute couture and luxury market through his innovation and love for the arts.

Marie Antoinette the controversial fashionista

Marie Antoinette

Marie Antoinette is one of the most influential fashion icons of her time. She was known for her eccentric fashion sense, extreme hairdos, and her royal status. Marie Antoinette was the queen people loved to hate, yet she continues to inspire creatives today. Her style portrayed a rebellious and independent woman, not afraid to break the rules and etiquette of the royal court. She used fashion as a form of expression in a world where she had little political influence and power. Her name became synonymous with scandal and slander. Marie Antoinette used her clothing to convey a statement of rebellion. She dressed in inconspicuous gowns that used meters of fabric and wore elaborate sky-high hairdos. She was a Rockstar and idol to the French public. This came to a halt when she decided to wear white gowns of cotton and appear like a common milkmaid. The people of France took her defiant style and peculiar personality as an insult and mistrust in the Monarchy grew. Marie Antoinette became the symbol of the excesses of the royals. Her life and character continues to fascinate us to this day.

At House of Vicerra, these historical figures have influenced our F/W 2020-21 collections of fashion and accessories.

These include:

The Fashionista Graphic Tee

Fashionista Tee

and

Leone Nero Joggers

Leona Joggers

Both of these items evoke the drama of the Baroque era and the fashion influencers of that time. Bold colors and curvaceous prints convey a sense of fashion, historical art and drama. King Louis XIV and Marie Antoinette did not allow adversity and hardships lose their creativity and style. Neither should you.

Advertisement

Sales and Sensibility

Posted in 2020 with tags , , , , , , , , , , on November 28, 2020 by vicerra

So its Black Friday weekend and our first holiday with House of Vicerra. Things are going well, and we are creating and meticulously choosing items to put on www.Vicerra.com. The lockdown has helped us to do this by allowing us concentrate and work on our brand, even though Stephanie P. and I are working apart during this period. Online meetings and daily phone calls are there to make sure that we are on the same track. To celebrate our first week online, we decided to have a sale!

BLACK FRIDAY WEEKEND SALE!!!

This weekend only November 27-30, 2020. Grand opening and holiday sale!!!

This is a great time to explore our site and send us a message! We want to hear from you! We want to know what you want to see, and how we can improve to make your life better.

We are busy working on prints, exclusive items and collaboration projects! Subscribe to our newsletter for updates on what we are doing ,and who we are collaborating with!

This post seems like all business and no fun. Lol. Next post…Fashion Icons of the Baroque Era!

Until then, stay safe, healthy and happy. Happy Shopping!!!

Vicerra XO

Damask for the Masses

Posted in 2020 with tags , , , , , , , , , , , , , , , , , , , , on November 26, 2020 by vicerra

So it has been a week since opening http://www.Vicerra.com and it has been a rollercoaster! We’ve been tweaking the site to make it more streamlined and professional but also reflect the aesthetic and feel we want for House of Vicerra. So much goes into it. Our hearts, sweat and tears to create and find the best products for our clientele.

With that out of the way, I wanted to talk about Damask fabric and its role in the Baroque Art Movement. Damask is an ornate print characterized by a ornate monochrome shiny pattern on a dull background.

Damask Monochrome Print

Two toned damasks are made by two different colors on the vertical (warp) and horizontal (weft) threads while weaving. As seen below.

Photo by Polina Zimmerman on Pexels.com

Damasks were being created by the Chinese since the Tang Dynasty on specially made drawing looms. This allows the weaver the flexibility to create intricate designs into fabric.

The word “Damask” comes from the city of Damascus a crucial stop on the silk road. Merchants did not only trade this luxurious material, it was being manufactured in local factories.

Patterns of flowers, leaves fruit and flourishes became popular during the 14th century with the wealthy and fashionable due to its versatility and beautiful finish. The elaborate fabric continues to be a favorite up to today. The invention of the Jaquard loom in the 19th century made damask easier and less expensive. It was used in fashion, furniture and home décor.

Abandoned fabric manufacturer with Jaquard looms

Damask was perfect for the Baroque Era because it was an art style recognized for elaborate patterns, and curvaceous lines.

This material is one of our favorites and is used in House of Vicerra’s prints like our Azzurra skater dress and heels. We find it also looks amazing on the menswear Leone Nero joggers and matching high top sneakers.

Azzurra-Platform Stiletto heels
Leone Nero-Men’s Joggers

Our inspiration for this collection is so much fun, and continue to add new things everyday! Visit us at http://www.Vicerra.com and shoot us a message at houseofvicerra@gmail.com. Until next time…bon vivant! Vicerra XO

IF IT AIN’T BAROQUE DON’T FIX IT

Posted in 2020 with tags , , , , , , , , , on November 17, 2020 by vicerra

www.Vicerra.com is going to launch in under a week… OMG. I didn’t know how much work goes into creating a website, but props to those developers! If it wasn’t for Shopify , we don’t know how we would’ve done it.

If you didn’t figure it out from the title, the inspiration for first collection from the rebranded House of Vicerra is the Baroque era! What is Baroque? It an dramatic art movement that started in the early 17th until the late 18th century. It is a flamboyant art style featuring elaborate prints, gold, rich vibrant hues ,and gilt. Drama and excess was in and simple and modest was definitely out!

Photo by Leah Kelley on Pexels.com
Photo by Michael Giugliano on Pexels.com

The paintings and sculptures of Bernini, Caravaggio, Vermeer and Rembrandt featured opulent jewel tones like ruby, sapphire and emerald.

The exuberant art form made its way into architecture. The style consisted of gilded, curvy ornamentation, drama and grandeur. One of the most famous example is the hall of mirrors in Versailles.

Photo by Octoptimist on Pexels.com

Concertos, sonatas, and operas from the musical stylings of Vivaldi, Handel and Bach were all the rage.

Photo by Pixabay on Pexels.com

You are probably wondering why we chose Baroque for our opening collection? The well known traits of Baroque art is high contrast, drama, and luxury. House of Vicerra wants to bring wearable art to main stream fashion. Why not bring a little dynamism and extravagance during these unprecedented times? With all the restrictions, social distancing, protests and change, your style doesn’t have to stop. Express yourself with a one-of-kind masterpiece from House of Vicerra. Wish us luck! XO Vicerra

2020: How times have changed since our last blog post

Posted in 2020 with tags , , , , , , , , , , , , , , , , , , , , , , on November 9, 2020 by vicerra

Geez…it has been awhile. The world has changed so much in the past 10 years and so has Vicerra. The first change was our name. We are now called House of Vicerra. The second is our team. What was once an “I” is now “we” with the new addition of our Artistic Director, Stefania P. An artisan with a sublime eye for detail and craftmanship.

Stefania P.-Artistic Director

Let me re-introduce myself. My name is Vanessa Lee Wishart and I am the Creative Director for House of Vicerra. I tend to have crazy ideas that sometimes work. Ha!

Vanessa Lee Wishart-Creative Director

This has been a collaborative partnership for over 3 years and it continues to grow and evolve as we learn ins and outs of being entrepreneurs on the verge of building our fempire.

House of Vicerra

We are a small business dedicated to ethical and environmentally friendly practices while delivering a fun, unique product to our customers. Our new brand will still include handmade eco-couture, mostly found on our Etsy page. Speaking of Etsy…social media is all the rage! You can find us on Facebook, Twitter, Pinterest, Instagram and yes…even YouTube. We are working hard to update these outlets. Please bare with us.

The past few years, we worked hard showcasing our clothing and accessories at pop-up shops, craft fairs, artisan markets and special events.

Vicerra Booth-Arta Gallery Toronto

2020 started with a bang with Vicerra being invited to various events and shows, then the pandemic arrived. During the lockdown we continued to stay positive and steadily worked on new ideas and creations. One of our greatest creations will be launching soon! We decided to start an e-commerce site so we can be seen globally! Check it out here. We will be offering a few other items not offered on our Etsy page but I’m sure you will love it! We were inspired by vintage clothing, retro styles, and art.

Coming Soon!!!

Looking for something that is out-of-the-box, unique and full of style?  House of Vicerra has wearable art pieces to make you stand out with flair!  Subscribe and add us on social media.  We love hearing from our clientele!  Reach out and send us some love!

We will update you with new and exciting happenings with House of Vicerra. I promise it won’t take 10 years. So happy that we are back, and we will talk soon. XO Vicerra